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The Origins of Fair Trade Soccer Balls

Wakachiai Project Representative, Suguru Matsuki (Former Pastor of St. Paul's Evangelical Lutheran Church in Japan)

I received a call from Matee of AMKA (meaning "awaken" in Swahili) in Tanzania, who had learned about us through the fair trade network. She said, "I'd like to meet you at the trade fair at the Harumi International Exhibition Center in Tokyo starting April 26, 1995." With support from JICA, we were setting up a booth to promote Tanzanian products. While browsing the exhibition space, I came across a booth selling soccer balls from a Pakistani company. I was surprised at how cheap they were when I inquired about their prices.

The previous summer, we had sent two young people to Kakuma Refugee Camp in Kenya. Soccer is very popular there, but we learned that there were no soccer balls available, and that people were making balls out of rags.

We planned to purchase and donate some. In August, I was planning to recruit volunteers and go to Kakuma. Since my flight to Kenya was going via Pakistan, I decided to visit a company called Lofty in Sialkot to learn about manufacturing.

On the night of July 24th, I stayed overnight in Islamabad and headed to Sialkot in Lone's car. I was accompanied by my second son, Sunao, who loves soccer. As we approached Sialkot, Lone asked Sunao if he had any photos, and I gave him a spare one for his passport. We didn't understand why.

The next day, we were thrilled to receive a gift of two balls with Sunao's photo and the word SUNAO printed on them. The balls are silkscreened, making them easy to produce in small quantities. While staying with Lone, I learned that over 70% of the world's soccer balls are made in Sialkot. At the same time, Lone was being asked by FIFA's agent to raise the royalties for using the FIFA logo.

This experience made me think about those who make balls according to FIFA standards and FIFA, which simply sells the logo. (That agency went bankrupt during the 1998 World Cup in France.) This is how the idea of ​​a

"Fair Trade Mark for Producers" was born. After returning to Japan, I immediately proposed the idea of ​​a fair trade soccer ball to Martin Kunz, Secretary General of Transfair International, the predecessor of FLO. Due to opposition from Germany, a member organization, it didn't come to fruition immediately,

but in 1997 Kunz visited and investigated Lone and other businesses, created the current fair trade standards, and the balls initially began to be sold by Italian consumer cooperatives using a provisional mark. It took some time to agree to use the certification mark (FLO),

but the agreement was finally reached in 2003, and in 2004 they were first sold in Japan under the brand name ASPIRO. Fair trade balls have since spread to North America, Europe, and South Korea.



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